An ad is an advertisement. It is the promotion of a brand, product, or service to select customers to attract interest which leads to sales. There are different types of mobile advertising that target smartphones and tablets. They include banner ads embedded on a website and text ads via SMS. As many people refer to them as annoying, they are necessary for many websites to provide free information or services. Google uses ads to offer lots of their information for free.
Benefits of Ads
- They assist in Marketing and boost brand recognition.
- Advertising lets you target specific customers.
- Helps businesses stand out and retain customers.
- Advertising may increase sales.
Some of the reasons ads seem annoying are due to their sizes and frequency on the web pages and lack of relevancy with lousy targeting. Due to some of these reasons, people opt to block or filter the type of ads they get to view. Google provides a setting to opt-out of interest-based ads or opt-out of ad personalization. The brave browser blocks ads without any configuration needed.
Apart from using the phone or browser settings to block ads, there are other tools that are built to block ads. These tools include;
- AdAway can be used with root and non-root devices to block ads.
- AdLock gives you an option to block specific websites and filter all your traffic through HTTPS secure filtering.
- AdGuard sets up a local VPN to filter/block ads and trackers.
- Blokada effectively blocks out ads, trackers, phishing sites, and malware servers.
- DNS66 Ad Blocker establishes a VPN service and redirects DNS server traffic to it.
- Unicorn runs on Samsung Internet and Yandex browsers saving the data expense that ads waste up to 4 times through blocking ads, and making web surfing up to 3 times faster.
- Adblock Plus allows you to block annoying ads and disables tracking.
Blokada is a free, open-source ad-block application that works on both in-app ads and websites on non-root devices. Blokada has an intuitive User Interface and also focuses on privacy. It contains a comprehensive list of blocklists to choose from that effectively block out ads, trackers, phishing sites, and malware servers. Blokada strengthens your privacy by encrypting DNS queries where possible. It allows you to create your own hostlist and control which domains should be blocked or whitelisted.
Blokada offers cloud-based adblocking that allows you to block ads and trackers on several devices and manage your preferences in one place. It is reliable and stable compared to the original solution with no effect on network and device speed and no battery drain. It is possible to use Blokada Cloud with a third-party VPN.
An upgrade of Blokada allows you to use Blokada Plus and connect to WireGuard VPN protocol to encrypt your network activity and hide your IP address. Blokada plus is fine-tuned to ensure that it is stable, fast, and does not limit bandwidth. It also allows you to connect to the VPN on 5 devices simultaneously. It enables you to connect to one of their gateways to hide your IP address and pretend to be somewhere else.
This guide will show you how to install and block ads using Blokada.
Install Blokada on Android / iPhone
Launch Blokada on Android
Once downloaded, install the app and open it. The first message you get is to activate Blokada. Tap to activate as shown below.
After activating, you will be prompted to enable VPN. Click on Continue then OK.
After enabling VPN, Blokada will be activated.
After activating Blokada, You can change the settings of the UI by clicking on the menu at the top-right corner and selecting Settings. You can change the Language and theme.
Clicking on Activity will show you the URLs that have been blocked.
You can choose which URLs to view, Either Blocked, Allowed, or All of them.
Advanced settings will show you a list of the blocklists, Apps, Exceptions, and Networks to adjust to block.
The blocklists include lists from other third-party ad-blocking tools as shown below.
The Apps option will list down installed and systems Apps and you can select the ones that should not be blocked. Once you click on an app, it shows ‘bypassed‘ to men its ads are not blocked.
The network Option allows you to adjust settings for WiFi and mobile networks.
Clicking on Settings will show you the account information. Currently, I am using the Libre Account which is free. You can use a Blokada Cloud Account which is only available via the web browser or upgrade to Blokaada PLus.
From this guide, we have gone through what ads are and why websites and apps use ads. We have gone through Blokada and its features for example being lightweight and pretty fast and stable. We have installed Blokada on Android/iPhone phones. We have also seen how to configure and add more blocklists from other tools databases like DuckDuckGo tracker radar and AdAway.